Insights on marketing measurement, media mix modeling, and growing your business.
Most marketing budgets are built on last year's numbers and gut feel. Here's how to use data to allocate spend where it actually drives results.
Customer acquisition cost (CAC) tells you how much you spend to win each new customer. Learn the formula, why blended CAC hides the truth, and how to measure CAC by channel.
A step-by-step guide to implementing MMM — from data prep to budget reallocation.
MTA and MMM both measure marketing performance, but they work very differently. Here's how each approach works, where they fall short, and which one fits your business.
Learn how media mix modeling (MMM) measures which marketing channels actually drive results — without relying on cookies or last-click attribution.