Privacy Policy | Formula

Formula ("we," "us," or "our") operates the useformula.ai website and the Formula platform (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service.

1. Information We Collect

Information You Provide

Account information: Name, email address, company name, phone number, and job title when you create an account or sign up for our beta program.
Business data: Marketing spend data, advertising channel information, and sales performance metrics you upload or connect through integrations.
Communications: Messages, feedback, and other information you send to us directly.
Payment information: Billing address and payment details processed through our third-party payment processor. We do not store full payment card numbers.

Information Collected Automatically

Usage data: Pages visited, features used, actions taken within the platform, and time spent on pages.
Device information: Browser type, operating system, device type, and screen resolution.
Log data: IP address, access times, and referring URLs.
Cookies and similar technologies: See our Cookie Policy for details.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and improve the Service.
Run marketing mix models and generate analytics insights for your business.
Communicate with you about your account, updates, and new features.
Process transactions and send related information.
Respond to your requests, comments, and questions.
Monitor and analyze usage trends to improve user experience.
Detect, prevent, and address technical issues and security threats.
Comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service providers: With third-party vendors who perform services on our behalf, such as hosting, analytics, payment processing, and customer support.
Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Legal requirements: When required by law, regulation, legal process, or governmental request.
Protection of rights: To protect the rights, property, or safety of Formula, our users, or the public.
With your consent: When you have given us explicit permission to share your information.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. We may also retain certain information as required by law or for legitimate business purposes, such as resolving disputes and enforcing our agreements.

Marketing and sales data you upload is retained for the duration of your subscription. Upon account termination, you may request deletion of your data, and we will process the request within 30 days, subject to any legal retention requirements.

5. Data Security

We implement industry-standard security measures to protect your information. For details on our security practices, please see our Security page. While we strive to protect your data, no method of transmission over the Internet or electronic storage is completely secure.

6. Your Rights and Choices

Depending on your location, you may have the right to:

Access, correct, or delete your personal information.
Object to or restrict certain processing of your data.
Request portability of your data.
Withdraw consent where processing is based on consent.
Opt out of marketing communications by clicking the unsubscribe link in any email or contacting us directly.

California residents have additional rights under the CCPA. Please see our CCPA Notice for more information.

7. Third-Party Services

Our Service may integrate with third-party platforms (such as advertising platforms and CRM systems) to import your marketing data. These integrations are initiated by you, and the data imported is governed by this Privacy Policy. We encourage you to review the privacy policies of any third-party services you connect to Formula.

8. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: hello@useformula.ai