Stop Guessing Where Your Ad Dollars Go
Future-proof by design
Cookie deprecation, iOS privacy changes, ad blockers - none of it matters. MMM works with aggregate data, so your measurement never breaks no matter how privacy regulations evolve.
Statistical modeling that analyzes your sales data alongside marketing spend to reveal which channels are actually moving the needle - at scale.
Channel Contribution to Sales
Last 30 daysAI Insight
TV/OTT and Direct Mail drive 36% of sales but only receive 30% of budget. Attribution tools were under-crediting these upper-funnel channels by over 40%.
See the incremental lift each channel provides. Understand what sales would have happened anyway vs. what your marketing actually drove.
Incremental Sales by Channel
Last 30 daysGet AI-powered recommendations on how to reallocate budget across channels. See projected ROI before you spend.
Budget Optimization
Projected Additional Sales
+22 sales/month
Same Budget
$135,000/mo
Optimized mix guided by true channel contribution, not last-click data
AI Recommendation
This scenario offers the best risk-adjusted return. It corrects for attribution bias by investing more in channels that start customer journeys - not just the ones that get the last click.
We'll reach out when we have an open seat.
Marketing Mix Modeling is a statistical analysis technique that measures the impact of various marketing activities on sales. Unlike traditional analytics that track clicks and impressions, MMM analyzes the actual relationship between your marketing spend and sales, accounting for external factors like seasonality, economic conditions, and competitive activity.
Traditional analytics tools like Google Analytics focus on digital touchpoints - clicks, website visits, and online conversions. They can't see the full customer journey or connect offline activities (TV, radio, direct mail) to sales. Formula analyzes ALL your marketing channels together and connects them to your actual sales data, giving you the complete picture of what drives real purchases.
We integrate with 50+ advertising platforms including Google, Facebook, TikTok, Connected TV, radio tracking, and direct mail. For sales data, you can upload CSV or spreadsheet exports from any system you use. If you use it for marketing, we can probably connect to it.
Most businesses see their first actionable insights within 10-15 days of connecting their data. Our models analyze your historical data (typically 2+ years) to establish baseline performance, then provide ongoing optimization recommendations. Many customers report measurable ROI improvements within their first month.
Yes. We use 256-bit encryption for all data in transit and at rest. Your data is never shared with third parties, and we maintain strict access controls. We also work with aggregated data where possible, minimizing privacy concerns in the post-cookie world.
Not at all. Formula is designed for marketing professionals, not data scientists. Our platform presents insights in clear, actionable language with specific recommendations. Plus, our customer success team includes marketing experts who can help you interpret results and implement optimizations.
We offer a 30-day money-back guarantee. If you don't see measurable improvement in your marketing ROI within your first month, we'll refund your payment in full, no questions asked.
Yes. Our models can analyze different product lines or business units separately, since the marketing channels that drive each are often very different. You'll see channel performance broken out so you can optimize each one independently.
Yes! Our Growth and Enterprise plans support multiple locations. You can view performance across all locations or drill down into individual ones. This is particularly valuable for multi-location businesses looking to standardize marketing best practices and identify top-performing strategies to replicate.
Still have questions?
Our team is happy to walk you through the platform and answer any questions.